The Next Play TM

BRIEF

The Next Play™ is a 5-week engagement that rethinks the business model in response to AI disruption. It identifies vulnerabilities, uncovers new revenue opportunities, and develops three AI-enabled strategic scenarios. The result is a 3-year roadmap and a clear path to staying competitive in an AI-accelerated market.
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DURATION
1-day immersive bootcamp (designed to move leaders from awareness to action). Option: follow-up 4–6 week prototyping sprint
TARGET
Family-owned enterprises (particularly >$50M turnover), next-generation leaders, family principals and boards seeking professionalization, governance alignment and diversification.
“Obsession helped our team understand that there are no limits to innovation or greatness. Their workshops unlocked thought processes most people avoid, because they’re often afraid of what lies on the other side.”
- Krishna - Founder & CEO
- Krishna - Founder & CEO
“Obsession pushed me to think beyond what I was thinking before. It helped us come up with new ideas, how to build, refine, and even start a business from scratch.”
- Prince R.
- Prince R.
“This was the most innovative workshop I’ve ever attended. The experience was immensely powerful.”
- Jatin G.
- Jatin G.
“I’ve attended many workshops in my life, but Obsession’s innovation workshop was truly one of the best.”
- Sara M.
- Sara M.
Amazing. Thought-provoking. It gave us the freedom to think, and to dream.”
- Makram C
- Makram C
“It completely exceeded my expectations.”
- Hanan F.
- Hanan F.

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The Next Play™ is a 5-week engagement that rethinks the business model in response to AI disruption. It identifies vulnerabilities, uncovers new revenue opportunities, and develops three AI-enabled strategic scenarios. The result is a 3-year roadmap and a clear path to staying competitive in an AI-accelerated market.