On December 11, 2024, we took a bold step forward in redefining how art and culture are experienced in the Kingdom of Saudi Arabia. With the official signature of an MOU, the consortium—Obsession, Prismax and Sard Cultural Centre مركز سرد الثقافي—is bringing together unparalleled expertise in innovation, immersive experiences, and cultural connectivity, all with one bold ambition: to build Cultural Moonshots in the Kingdom. This partnership is a commitment to building legacies that honor Saudi traditions while embracing the possibilities of tomorrow. Through cutting-edge technology, visionary storytelling, and deep cultural insights, we aim to create transformative immersive experiences that connect deeply with people here in the Kingdom and resonate on a global scale. The future of art and culture is being crafted today—and it starts right here, in Saudi Arabia.