- Fran is an international brand strategist, consumer insights, innovation expert, a sociologist and a master practitioner of applied cognitive behavioural psychology.
- She has over 20+ years global experience unlocking growth and value creation in brands, businesses and teams around the world and in multiple sectors.
- She has held senior executive roles in industry; consulting, leading and training teams to unlock growth through a deep understanding of their consumers / users, their brands and portfolios. She has both B2C and B2B experience with hands on experience of managing successfully global teams across ME, SEA Asia, Europe, LATAM and Africa in a high paced fast growth environment.
- She has lived in the Middle East for the last 7 years and has been a serving board member of the Marketing Society in Dubai.
- Her approach is deeply consultative and collaborative. As an expert facilitator and trainer she holds a deep passion for igniting the potential in those she works with.
- Workshop facilitation expertise includes: Strategy, Vision, Mission, AI Acceleration, Future Scaping, Insight, Innovation / NPD, Problem-Solving, Implementation and Action Planning
- Training expertise includes: Leadership, Innovation and Creativity, Systemic AI adoption, Collaborative Teamwork, Effective Meetings, Advanced Communication, Consumer Insight, Brand and Marketing Excellence
- Sector experience includes: Luxury, FMCG, IT, Pharma and Healthcare, Auto, Fintech, Payments and Banking, Fashion, Government, Telecoms, Energy, Airlines
- Clients includes: Diageo, Unilever, P & G, BAT, Mastercard, Coca-Cola, Nestle, Telefonica, RBS, Merrill Lynch, Jimmy Choo, Diesel, LVMH, Toyota, GoTyme, Grab, WIO, Orange, Merck, GSK, Groupe Bel, Fondeadora, Bord Bia, Ministry of Defence UK, Virgin Atlantic any many more.
- She is a member of the Global Sustainability Network and advocates for Goal 8 against modern day slavery and human trafficking, a deeper understanding of neuro diversity and for more inclusive approaches and empathy in the workplace.
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