Dr. Sally Hammoud (PhD) is an expert in artificial intelligence and communication, with extensive experience in digital strategy, brand positioning, and growth hacking. She has worked with major organizations across the GCC, including leading financial institutions and governmental entities, enhancing their digital presence through innovative communication models and AI-driven solutions. Currently, she serves as Chairperson for the Communication Department at the American University of Science and Technology and as Advisor to the President’s Office at Rafik Hariri University. Sally’s strategic vision and leadership make her an asset in driving future-focused innovation.