Hayssam brings extensive expertise in the real estate sector drawn from over 19 years of handling a wide range of Sales, Leasing, Marketing, Destination & F&B clusters creations, CRM, Investment & Business development activities with the ability to develop strategic and tactical solutions to build business from the ground-up, ascertaining a competitive edge, sustainability, & organizational growth. Aptitude in seeking out and connecting possible areas of synergy in any business setting; understanding of the evolving nature of competitive market, implementing business processes to attain set corporate / business goals within agreed budgetary norms & timelines. He worked in numerous senior executive roles including Damac Properties, Emaar Properties, Saudi real estate company, & King Abdullah Economic City. Hayssam holds a Master Degree in Radio Telecommunication from Czech Technical university in Prague (CVUT).