Kavita Gupta is a seasoned marketing research and strategic consulting leader with over 24 years of global experience across FMCG, healthcare, technology, education, finance, and the public sector. As the Founder & Director of Saizen Global Insights & Consulting and Co-founder of Shinfly.org; a pioneering initiative in ethical pet bird care—Kavita brings a unique blend of commercial insight and social responsibility.

A trailblazer in UX/UI research in India, she has spearheaded insight-led programs for top global brands, leveraging psychological, ethnographic, and archetypal models to decode consumer behavior. Her leadership tenure includes roles at Kantar, Penn Schoen Berland, Synovate (now IPSOS), and Burson-Marsteller.

Currently pursuing a PhD in Leadership & Management, Kavita is also a trusted mentor, trainer, and keynote speaker, known for her thought leadership in consumer insight, youth empowerment, and innovation ecosystems.