The Moonshot Challenge

Your Ultimate Innovation Journey

The Moonshot Challenge is Obsession’s flagship offering, tailored exclusively for visionary leaders, the truly Obsessed, ready to pursue bold, industry-defining breakthroughs. It’s not a quick fix; it’s a transformative Journey.

True moonshots, whether revolutionary products, disruptive business models, or radical processes, demand deep commitment, time, and genuine Obsession.

Over a structured framework (minimum 1-year commitment (Rethink)), we partner closely to uncover game-changing insights, generate fearless ideas, build a strategic innovation portfolio, and refine breakthroughs for real-world impact, ensuring sustainable growth and lasting, market-leading success.

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Unlock
Potential

Convert ambitious visions into market-defining realities

Drive
Transformation

Build a sustainable innovation mindset and robust ecosystem for enduring success.

Create
a Legacy

Establish yourself as an industry pioneer and leave a lasting impact on your market.

EXCLUSIVITY

The Moonshot Challenge is available exclusively by invitation or application, designed and developed for organizations and leaders truly committed to investing in their future and legacy.

MOONSHOT
FRAMEWORK

Pursuing Moonshots with Our Proprietary Model

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An Insight-Led Strategic Process to uncover
the truth behind people’s & market needs & dive beyond what is obvious. It allows us to develop big ideas that translate into unique innovations that are marketable as products or services.

01.
Find
02.
Create
03.
Win

INSIGHTS

Deep-dive workshops and expert-driven research uncovering radical industry insights.

IDEAS

High-energy ideation sessions generating bold, unconventional opportunities.

INNOVATION

Collaborative workshops to build, assess, and prioritize your innovation portfolio (incremental, business model, radical).

BREAKTHROUGH

Iterative testing, refining, and scaling your chosen breakthrough innovation for disruptive market impact.