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CEO Mohamad Badr on MOU with Sard & Prismax
Our Founder and CEO Mohamad Badr speaking about our MOU & Strategic partnership with Sard Cultural Centre مركز سرد الثقافي & Prismax The future of art and culture is being crafted today—and it starts right here, in Saudi Arabia. 𝐒𝐭𝐚𝐲 𝐭𝐮𝐧𝐞𝐝 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐌𝐨𝐨𝐧𝐬𝐡𝐨𝐭𝐬 𝐚𝐡𝐞𝐚𝐝. مستقبل الفن والثقافة يتم تشكيله اليوم—ويبدأ من هنا، في المملكة […]
That’s a wrap on 2024!
2024 was a year to remember. But this is just the beginning. Stay tuned—2025 is going to be a show. 😎🚀 Here’s to bigger goals, bolder moves, and unstoppable momentum. Let’s make it unforgettable. Are you ready for what’s next? Download PDF
Cost-Cutting: The Trap That Stalls Growth
In the race for short-term results, many businesses fall into the trap of cost-cutting as a path to growth. However, when leaders prioritize cuts over building, they risk stalling momentum, eroding customer trust, and driving their company toward irrelevance. The lesson? If your leader is cutting costs to grow, your business is on a fast […]
Is Ideation Overrated?
In many organizations, brainstorming and ideation are seen as the holy grail of innovation. Entire teams gather for hours (sometimes days) to generate ideas, fueled by coffee and whiteboards filled with post-it notes. While this creative energy is vital, focusing too much on ideation often leads to a critical oversight: execution. The truth is, great […]
Take the leap, embrace the unknown, and watch yourself grow
Taking risks doesn’t mean being reckless—it means being courageous, strategic, and open to possibility. It’s about embracing challenges, learning from failures, and creating opportunities where others see obstacles. 𝐒𝐨 𝐚𝐬𝐤 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟: What risk have I been avoiding that could lead to my next breakthrough? The only way to thrive in a fast-changing world is to […]
Shaping the future of Art & Culture in Saudi Arabia
On December 11, 2024, we took a bold step forward in redefining how art and culture are experienced in the Kingdom of Saudi Arabia. With the official signature of an MOU, the consortium—Obsession, Prismax and Sard Cultural Centre مركز سرد الثقافي—is bringing together unparalleled expertise in innovation, immersive experiences, and cultural connectivity, all with one […]
The Fastest Way to Fail!
Last week, during a casual conversation, a friend of mine—Managing Director at a large healthcare and wellness business—asked me a question that hit home: “What’s the best way to stop a business from getting stuck?” We’ve all been there. That moment when progress stalls, creativity dries up, or the path ahead feels unclear. Stagnation isn’t […]
